Campaign Tracking: Overview

Wether you are running paid marketing like with Facebook or Google or just doing organic marketing campaigns to drive more traffic to your website.  Wouldn’t it be great to know exactly which of these brings your website the most traffic?  The good news is that you can do that directly inside of your REI BlackBook account.

REI BlackBook URL campaign tracking allows you to manage your online campaigns more effectively. It lets you understand which activities provide the most value so you can wisely invest your time and money, allowing even the most limited of budgets to yield a great ROI.

To set up your Campaign Tracking, just follow the steps below.

  1. From your account's Dashboard, click on Name and select System Settings.
    Screen_Shot_2019-05-09_at_21.57.53.png

  2. On System Settings page, under General, click on Campaign Tracking.
    *Note: Click on Add New button to add a new campaign tracking.
    Screen_Shot_2019-05-09_at_21.47.17.png

    Screen_Shot_2019-05-09_at_21.47.23.png

Below are the parts of the Campaign Tracking setup window:

  • Name this campaign tracking link - lets you type in a label for your campaign tracking. Be consistent in naming your campaign tracking (i.e. similar to your website's content).
    Screen_Shot_2019-05-30_at_03.15.01.png

  • Destination URL - select from the 3 choices: Website, Landing Page, External URL
    Screen_Shot_2019-05-30_at_03.15.01.png

  • URL field - paste the URL on the space provided or select the webpage / landing page created in your account.
    Screen_Shot_2019-05-30_at_03.15.01.png

  • Campaign - your target market; for new campaign, click on +Create

Note: It is best not to use spaces when you are using more than one word. Instead you will want to either run those words together or use an underscore ( _ ) between the words.

Screen_Shot_2019-05-30_at_03.15.01.png

  • Source - where you're placing this link on (Google, Facebook, Twitter, Etc.)
    Screen_Shot_2019-05-30_at_03.15.01.png

  • Medium - create and select the type of marketing medium you're going to use for this campaign tracking.

Note: It is best not to use spaces when you are using more than one word. Instead you will want to either run those words together or use an underscore ( _ ) between the words.

Screen_Shot_2019-05-30_at_03.15.01.png

  • Term - keywords that your target audience is going to use to get to your website. (e.g. Buying old houses)

Note: If you use a keyword phase, you will want to place a plus signs (+) between the words of the phrase.

Screen_Shot_2019-05-30_at_03.15.01.png

  • Content - refers to the content of the marketing medium. This can help you track two different ads that you run on the same channel (like Facebook), which is especially helpful when you’re doing an A/B test. 
    Screen_Shot_2019-05-30_at_03.15.01.png

  • Notes - type in a note for your campaign, this note is for internal purposes only and will not be included in the final link.
    Screen_Shot_2019-05-30_at_03.15.01.png

  • Link Preview - the link that you can share on Google, Facebook, Twitter, Etc. depending on what you specified on Source.
    Screen_Shot_2019-05-30_at_03.15.01.png

  •  Shorten - makes the URL shorter and easier to share on social media.
    Screen_Shot_2019-05-28_at_23.26.15.png

Now that you have set-up your custom Campaign Tracking link, just use that link for you campaign and it will automatically keep track of your website clicks and leads!

0 out of 0 found this helpful