What is A2P 10DLC
A2P 10DLC stands for Application-to-Person (A2P) 10 Digit Long Code (10 DLC). This is the system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. This is the newest service for business text messages using SMS from your standard local Profit Drive number.
It is part of a broader know-your-customer effort to improve consumer trust and increase the returns of businesses through messaging.
Traditionally, businesses sent automated SMS messages using shortcodes (5 or 6-digit numbers). However, that is changing as long codes are becoming a popular choice for businesses.
With A2P 10DLC, businesses can easily leverage regular 10-digit phone numbers for their messaging needs. This makes it easier to reach customers and engage with them more meaningfully,
WHAT IS A2P 10DLC COMPLIANCE?
A2P 10DLC compliance ensures that SMS messages sent through 10-digit long codes (regular phone numbers) comply with industry regulations, carrier requirements, and best practices.
It was set forth by US carriers (such as AT&T, T-Mobile, Verizon, etc.) to regulate the application-to-person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers.
The rule requires your business or organization to register the brand, phone number, and use case of campaigns with carriers before sending A2P messages using 10DLC numbers.
By following the A2P 10DLC compliance, your business can build stronger customer relationships, maintain positive carrier relationships, and deliver your messaging campaigns reliably while upholding industry standards.
WHY A2P 10DLC?
Spam texts have become an increasing challenge in the US, with billions of such texts sent every year. Americans received 87.8 billion spam text messages in 2021, a 58% increase from the previous year.
To improve the trust and quality of the messaging ecosystem, A2P 10DLC was introduced by carriers (AT&T, Verizon, T-Mobile, etc.) to protect mobile users from spam and unsolicited messages sent via long-code phone numbers.
It provides transparency into sender identity and messaging use cases and ensures that recipients consent to receive messages from a business.
A2P 10DLC creates a more verified, secure, and personalized experience for businesses and consumers using SMS as a communication channel.
WHAT IS A2P 10DLC VETTING?
When your company is looking to hire a new team member, you assess the suitability and credibility of each candidate. It takes steps to verify information provided by applicants and evaluate their qualifications. This process is similar to the A2P 10DLC vetting.
A2P 10DLC vetting involves verifying the identity and use cases of businesses and organizations who want to send A2P messages using 10DLC numbers.
The goal is to improve the trust and quality of the messaging ecosystem, reducing spam, fraud, and unwanted messaging.
It consists of two main components:
- Brand registration: You provide information about who sends messages to establish legitimacy with carriers. Depending on your customer type, business size, and traffic volume, different types of brand registration are available to you.
- Campaign registration: You need to provide information about how end-users can opt-in/out of your campaign(s) and receive help. Also, describe the purpose of your messages. Depending on your use case type, there are different types of campaign registration.
WHAT ARE THE BENEFITS OF A2P 10DLC?
There are several benefits for business and the Profit Dial messaging ecosystem as a whole. Here are some key advantages:
- Enhanced Deliverability: Using A2P 10DLC inside of Profit Dial will enhance the deliverability of your messages. Unlike short codes, long codes are linked to personal phone numbers, which are more reliable and trusted. Therefore, your messages are less likely to be filtered out or marked as spam, resulting in a higher message delivery success rate.
- Improved Customer Experience: Your business can create a more familiar and trustworthy customer experience using regular phone numbers for A2P messaging. This increases the likelihood of recipients recognizing and engaging with messages from recognizable phone numbers, resulting in higher open rates and greater customer satisfaction.
- Compliance and Trust: Ensuring A2P compliance with 10DLC helps businesses follow industry regulations and guidelines. This builds trust with carriers and reduces the risk of messages being blocked or filtered.
- Scalability: Businesses can send high volumes of automated SMS messages using regular 10-digit long codes. This provides greater scalability compared to shortcodes. Also, your business can efficiently reach a larger audience without facing the constraints of short code availability.
- Cost Effectiveness: Compared to shortcodes, long codes are typically less expensive when sending A2P messages.
- Flexibility: A2P 10DLC allows businesses to send different types of messages to customers. These messages can range from marketing notifications to transactional alerts, appointment reminders, and customer support messages. A2P 10DLC can be used for various communication purposes, helping businesses improve customer engagement strategies.
WHAT DO I NEED TO DO?
To register your Profit Dial phone numbers with A2P 10DLC just following the steps below to get started today!
WHAT IF I HAVE MORE QUESTIONS?
If you have additional questions or need any assistance, please reach out to us at firstname.lastname@example.org as we always are happy to help!