What is A2P 10DLC
A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. This is the newest service for business text messages using SMS from your standard local Profit Drive number.
Carriers in the US consider all REI BlackBook traffic to be A2P. Carriers’ A2P 10DLC offerings provide better delivery quality and lower filtering risk than long code SMS of the past, using the same phone numbers.
WHAT ARE THE BENEFITS TO YOU?
10DLC will not only build & maintain trust between you and your customers by establish routes and validity for sending messages. It rewards companies who know their customers & provides wanted content to them.
1. Improved Deliverability
10DLC creates A2P routes that are dedicated solely to business-to-consumer traffic, marking for more trusted messaging, less spam and better deliverability!l
2. Higher Throughput
Previously standard across all mobile carriers, throughput will now be determined by the sender's trust score which is based on brand size, vertical and campaign use cases.
2. Transparent Ecosystem
The registration process quickly identifies bad actors which ultimately preserves high industry response rates and reduces spam texts across the board.
WHAT DO I NEED TO DO?
If you are currently on the Small Business or Accelerator Plans, just following the steps below to get started today!