Let's Discuss Callflows
Similar to a workflow, a callflow is a sequence of actions that you want to occur after someone calls into your business.
The difference between a workflow and a callflow is that a callflow is initiated from an inbound phone call, and workflows are typically initiated from a webform lead, an inbound keyword text message, or manually triggered.
You can assign a unique callflow to any phone number inside REI BlackBook’s phone system, which is called Profit Dial.
Callflows allow you to track where your prospects and leads are coming from, which is beneficial for your to know what marketing tactics are working or not working.
Importance of Callflows
Most investors have many different phone numbers to track the leads that come from their different marketing channels.
- Direct Mail (3 different lists)
- Radio Ads
- Google Ads
- Bandit Signs
In this example, you would want a minimum of six different phone numbers to track the success of your marketing.
- 3 phone numbers for your Direct Mail (one for each list)
- 1 phone number for Radio Ads
- 1 phone number for Google Ads
- 1 phone number for Bandit Signs
You can get even more granular with your tracking and get different phone numbers for the different keywords that you’re tracking on Google Ads, or different phone numbers or extensions to track the different locations of your Bandit Signs.
The point is, you want to know where your leads are coming from, and Profit Dial phone numbers and callflows allow you to do that.
We appreciate you taking the time to learn about callflows!
It's a lot of information to process at once. If you have more questions, contact us at firstname.lastname@example.org.
Click here to read all of features inside the callflow builder.