How to Choose the Right Ad Type
The Goal: Select the best conversion path to capture leads based on your team's workflow and follow-up style.
Your Three Options:
-
Messenger (Highly Recommended): This opens a direct chat on Facebook the moment a prospect clicks your ad. It’s perfect for starting conversations instantly, and your REI Chat can automatically reply on your behalf.
-
Lead Form: When clicked, Facebook auto-fills the user's contact info into a simple form. This provides the lowest-friction way to collect names, emails, and phone numbers.
-
Call Now: This prompts the user's phone to directly call your business line. It’s best for capturing high-intent prospects who are ready to speak immediately.
Recommendation: If you are just starting out, choose Messenger. It offers high engagement and allows you to qualify leads in real-time.
Next Step: Ready to build the ad? Read How to Use Pre-Built Ad Templates.