How to Set Your Budget and Understand Reach
The Goal: Launch your campaigns with the right daily budget to test the waters without overspending.
The Strategy:
You do not need to show your ad to everyone in your city on day one. If you have a potential audience of 1 million people, a massive budget will burn through cash before Facebook's algorithm knows who to target.
Our Recommendation:
Start small. We suggest a baseline budget of at least $20-40 a day to get started. This provides enough funding to let your ad run, gather data, and generate initial leads. Once you see which ads are successfully generating contracts, you can confidently increase the budget on those winning campaigns.
Next Step: Ready to train the algorithm? Read How to Train Facebook's AI with Your Conversion Data.