Understanding Opt-In Messaging (Message Flow)

What is an Opt-In Message?

The Opt-In Message is a confirmation message that must be sent immediately after the customer opts into your program and is required for all opt-in methods.  The TCPA requires this disclosure message to confirm their participation in receiving messages.

This message must contain the following information:

• Company name
• Program Description
• Opt-out Instructions
• Customer Care Contact Information
• Product Quantity or Recurring Message Program Disclosure
• Message & Data Rates May Apply Disclosure

To assist you and give you some clarity on Opt-In Messages, below you will find some GOOD examples of Opt-In Messages. 

Some GOOD examples are as follows:  

• You’re now subscribed to receive [Company Name] weekly property alerts.  Msg&data rates may apply—text STOP to opt-out or HELP for help.  Msg & Data rates may apply.
• Company Name]: You are now opted in to your recurring real-time property value alerts.  Up to 4/msgs/month. Reply STOP to opt-out or HELP for help.  Msg & Data rates may apply. 
• REI BlackBook Example:  REI BlackBook: Thanks for joining our VIP text list.  Stay tuned for great deals.  Up to 4/msgs/month.  Reply STOP to opt-out or HELP for help.  Msg & Data rates may apply.  Terms & Privacy:  reiblackbook.com/privacy-policy/ 

Thank You!

We appreciate you taking the time to learn about Opt-In Messaging.  If you would have any additional questions, please free feel to email us at support@reiblackbook.com.