Day 3: Set Up Your Website
Welcome to Day 3!
Today, you will learn how to build your motivated seller website to establish your online presence, build authority, and convert website visitors to leads.
Set Up Acquire Sellers Website
In this day and age, when a lot of consumers are online, it’s a requirement to have an online presence. You need to meet your prospects where they are. And most, if not all, are online.
The first thing someone is going to do when they receive marketing from you is Google your business. They want to make sure you have a legitimate business, and aren’t just another “fly- by-night” company.
Now, whether you’re just getting started, or you’ve been in business for years, your website should instill confidence in the minds of your prospects, and make it easy for them to do business with you.
Our websites are specifically designed to give your visitors what they need, and convert them into leads at a higher rate than the average “website company” will provide you.
Your website will build credibility. It will build “knowledge, like, and trust” with your prospects and leads.
And the good news is REI BlackBook makes it super easy to get up and running online. We provide “ready to use” website templates that you can fully customize at your own convenience.
Using a template that REI BlackBook provides doesn’t require you to be super tech savvy either.
Simply follow the instructions in the checklist at the end of this chapter, and you’ll have a professional website that is primed and ready to convert your visitors into leads like clockwork.
The first website we recommend you set up is a website to capture seller leads, and the template you should be using is the “Acquire Sellers” template.
Once you have selected the template, and the website is built (this usually only takes a few minutes), you are ready to start customizing your new website.
You should update the site with your business information, and you’ll need to add your company logo to your site as well. As we mentioned, the purpose of this website is to capture motivated seller leads, so you are going to need to add a webform as well.
When you are creating your webform, keep in mind to initially only ask for the information you absolutely need.
If you ask for more information than you need the webform will become long, and look overwhelming to prospects, which will hurt your conversion rate.
The information you should include on the webform is:
- Phone Number
- Address of property they want to sell
- Disclaimer (this lets them know they are agreeing to being contacted by you)
- Captcha (this helps prevent robo submissions from being made)
After someone submits their information, you can direct them to a Thank You page where you can ask for more information about the property. This is optional, but it will be covered in the videos located in the checklist below.
The final step is creating a workflow to run every time a new lead is submitted through your website.
Much like a callflow, a workflow is a pre-built set of actions that you want to happen when a new lead is captured (in this case) through your website.
Common actions that you will trigger when a new lead is submitted include, but are not limited to the following:
- Apply a tag Assign a task Assign a source
- Send a confirmation text to your new lead
- Notify a team member
- Now, your website is set up and ready for traffic
However, if you want to take it a step further, check out the blog post 12 Elements of A High-Converting Real Estate Investor Website to see how you can easily overcome the objections of your website visitors, and increase the conversion rate of your website with a few custom tweaks.
Day 3 Checklist
If you need assistance accomplishing each checklist item, click on the support articles.
- Create Your First Website to Attract Motivated Sellers
- Select Your Website Template
- Add Your Webform
- Create Your First Workflow
- Add Your Company Logo
- Update Your About Us Page
- How to Get A Logo Created For Your Business
- Read This Blog Post:
- Read This Blog Post:
We appreciate you taking the time to accomplish Day 3 of the Getting Started Guide. If you are ready for Day 4, click here.
For questions, contact us at firstname.lastname@example.org.