How to Create a Custom Audience (Uploading Your Lists)
The Goal: Target your ads directly to a specific list of people you already know, such as past leads, buyers, or sellers.
Why It Matters:
Running ads to a broad, undefined audience wastes money. By uploading your existing lists, you ensure your ad spend goes directly toward high-value targets, resulting in faster conversions at a lower cost.
Step-by-Step Guide:
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Open your Ad Campaign Manager.
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Click on Facebook Audiences.
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Select Create Audience.
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Upload your list as a CSV file containing your prospects' emails, phone numbers, and addresses.
Facebook will automatically match the data on your list to real user profiles. The next time you launch a campaign, simply select this Custom Audience in your targeting settings to show your ads exclusively to this group.
Next Step: Want to expand your reach? Read How to Expand Your Reach with Lookalike Targeting.