How to Expand Your Reach with Lookalike Targeting
The Goal: Use Facebook’s AI to automatically find new, high-quality prospects in your market who behave exactly like your best existing contacts.
How It Works:
Once you upload a list of successful leads, Facebook's algorithm can analyze their data points and online habits. It then actively searches for new people in your area who share those exact same traits.
Step-by-Step Guide:
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Go to your Facebook Audiences tab.
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Click Create Audience and then select Lookalike Sources (Custom Audiences), then select an existing Custom Audience you've already uploaded, or a source that captures your desired lookalike audience, such as users who have engaged with your Facebook page.
- Name the Lookalike Audience and select the countries to be included in your audience, then set the size of your lookalike audience.
You're All Set When: Your audience size increases, allowing your ads to reach fresh, highly qualified prospects far beyond your original spreadsheet.
Next Step: Read How to Target Your Local Market.