[NEW] Text Message Marketing Requirements
As of 02.04.2022
We have some good news about text messaging inside of REI BlackBook.
Now, we must admit, initially, this may not sound like good news, but read the entire artcile, and watch this quick video from our CEO and you’ll quickly understand how this is going to help you if you use text messaging in your business.
You may have heard about the recent legislation and regulation being brought down on businesses using text messaging to market their products and services.
We have been warning investors about these regulations for nearly 2 years, and now, businesses who are using text messaging are being forced to comply with a number of regulations.
Damon Remy, CEO of REI BlackBook just shot a quick 3-minute video to go over these changes.
CLICK HERE to watch the video!
The 2 primary forced regulations include:
- You’ll be required to register your business(es) in which you’re using text message marketing
- You’ll have to create a campaign and add your marketing phone number(s) to that campaign.
With these forced regulations will come some additional costs. All of that is covered in the video link above.
Since we’ve seen these regulations coming for a couple of years, we’ve been able to do the work behind the scenes to get ahead of the issue and protect you as a user of REI BlackBook.
These regulations have already forced many other software companies in the REI space to completely remove texting from their platform.
A few have actually had to shut their doors and closed shop altogether!
So, how is this good news for you?
By complying to these forced regulations, your text message deliverability will actually go up.
And since we’ve been working on this for quite some time, we’re going to make the process of registering your business and creating a campaign for your phone numbers very simple.
You’ll be able to do it all directly in your REI BlackBook account.
Keep an eye on your inbox as we’ll be sending more information in the coming weeks.
All of this is in an attempt to protect you as a user, and help increase your deliverability.
As the new business registration feature is rolled out, we’ll send more information with a detailed tutorial on how to set up your business profile and marketing campaigns.